Social media is becoming ever more popular. Recent studies demonstrate its importance in contributing to the increased corporate transparency of international companies, accepted as one of the key factors for future economic stability.
Understanding the main functionalities of social media and how it can be used by an international company has become a necessity not only for students of business and law but other disciplines too.
The course is divided into two interconnected sections. The first section considers social media functionalities and social media strategies for marketing and corporate dialogue. You will look at a range of the major social media platforms including Facebook, LinkedIn and YouTube, and their influence and use in business contexts.
In the second part of the course, you will be introduced to the most relevant Internet standards to support data and interactions between users, both internal and external to a company or organisation.
You will have the opportunity to explore key topics in the business use of social media including Web 2.0, the main social media platforms today, social media use by international companies and organizations, corporate dialogue, and social media strategies and metrics.
Informal assessment will take place through group discussion, classroom activities, questions and answers sessions as guided by tutor.
By the end of this course, students should be able to:
- Demonstrate a basic knowledge of the functionalities of social media
- Understand the key elements of a digital marketing campaign
- Identify the digital position of a business and how to improve their visibility online
- Execute a social media campaign and measure its impact using metrics
- Appreciate online privacy laws and best practice for social media marketing